More pleasure in your shower regardless of pressure with Genie by American Standard
Low water pressure is a reality in Asia Pacific either because of old, poorly-maintained infrastructure or the use of instant water heaters. While there are pressure boosting hand showers in the market, it is a challenge to find one with quality and style all at the same time, or even one that is gentle on the skin for an enjoyable shower experience. A disappointing shower experience is definitely no way to start your day! Putting customers at the heart of everything it does, and committed to raising the bar of living healthily, responsibly and beautifully, American Standard has since launched the award-winning GENIE pressure booster hand shower to cope with low water pressure, often experienced in parts of Asia Pacific. Petal Pressure: For a consistent robust water pressure that is gentle on the skin GENIE places comfort, hygiene and aesthetics at its forefront that will appeal to the discerning customers. It boasts better water pressure performance as a result of 120 micro spray holes that ensure a robust water flow, even under a low pressure. That said, this increase in water pressure through the micro spray holes does not increase the water volume. Coupled with its already less-than- usual water usage as compared to conventional hand shower, it is effective in saving water. At the same time, it also provides a non-abrasive shower experience for users so one can enjoy the time in the bathroom, which is increasingly seen as a place of refuge and tranquility that eases the stress of daily life. Clean water you can see. Easy cleaning you will love. In addition, users can also look forward to a visibly clean shower experience. Sporting a rarely seen translucent shower face, GENIE is also revolutionary in its product design that prompts users to clean the slime and mineral deposits to ensure they are getting clean water for their shower session even after long-time use. Unlike other hand showers in the market, the back cover of the GENIE is designed to be easily removed for cleaning with any round-headed key or that provided in the packaging, it also reminds users of possible insecure fastening by popping out on such occasions for an uninterrupted experience in the shower. A modern design for every bathroom Housed in an attractive lifestyle packaging to draw in the younger users, GENIE is the epitome of modern simplicity in its design. Made of polycarbonate for durability, it is available in three colours – aquamarine, petal pink, and steel grey. Recognized for its purposeful design, GENIE is awarded with Good Design Best 100 Award 2018, a design evaluation and commendation system in Japan. It is also a winner at the prestigious Red Dot Design Award in 2018, which is one of the most sought-after quality marks for good design internationally since 1955. For over 140 years as a pioneer in the design and innovation sector, the highly dependable offerings of American Standard have been providing consumers with inviting bathrooms to relax in. Over the decades, innovative breakthroughs and technologies have further placed the brand at the forefront as it endeavors to raise the standard of living by delivering bathroom solutions that are beautiful, purposeful and safe for everyone. For more information, kindly visit www.americanstandard-apac.com. ABOUT AMERICAN STANDARD As one of the most iconic brands in sanitary ware, American Standard has earned the trust of its customers by constantly delivering style, quality and reliability to their bathrooms. Today, backed by more than 140 years of pioneering legacy, American Standard continues to raise the bar in delivering dependable bathroom solutions that combine thoughtful designs and innovative technologies to create inviting bathroom sanctuaries offering ultimate comfort and performance to its customers. ABOUT LIXIL CORPORATION LIXIL is a global leader in the housing and building industry. Our unique portfolio spans everything from technologies that revolutionize how we interact with water in our daily lives, to a full lineup of products and services for houses and major architectural projects. Delivering core strengths in water, kitchen, housing, and building technologies, our brands including LIXIL, INAX, GROHE, American Standard, and Permasteelisa are leaders in the industries and regions in which they operate. LIXIL operates in more than 150 countries and employs more than 70,000 people, bringing together function, quality, and design to make people’s lives better and more delightful – wherever they are. Learn more at www.lixil.com, facebook.com/lixilgroup and www.linkedin.com/company/lixil-group.
LIXIL’s Brands Receive 11 Good Design Awards in 2018
American Standard named among the Good Design Best 100 Tokyo, Japan – LIXIL Group Corporation (LIXIL), maker of pioneering water and housing products, announced that its brands LIXIL, American Standard, GROHE, and LIXIL Housing Research Institute have won a total of 11 Good Design Awards in 2018. American Standard’s Genie Hand Shower was named among the Good Design Best 100 products of the year. The Good Design Best 100 is a well-respected, hand selected list recognizing the most innovative products released this year. The Genie Hand Shower, which is designed to deliver a robust yet non-abrasive shower experience for consumers in markets with low water pressure in Asia, won the award for its affordability, beautiful design, and innovative functionality. Ten other products were also honored, including INAX ALLER-PURE (a decorative tile controlling allergens), GROHE Blue Home (a kitchen faucet with an in-built water filter), TOSTEM LW (a large window with a frame that is almost invisible from the inside), and LIXIL Smart Package Postal Box (a smart post box that allows packages to be sent and picked up when convenient). LIXIL President and CEO Kinya Seto commented, “We are differentiating ourselves through design, technology, quality, and brands. As part of our strategy, we are focusing on developing LIXIL into a truly design-oriented company by integrating design–led thinking into all the processes of the product lifecycle. We want to address consumer challenges and experiences, and to achieve this, we have world-class in-house design teams led by our Chief Design Officer. We will keep developing our products through innovative design that gives consumers their dream home and lifestyle.” Vice President of Design at American Standard and INAX, and designer of the Genie Hand Shower, Antoine Besseyre des Horts, commented, “Genie, American Standard’s innovative yet very affordable hand shower, is a milestone achievement in our aim to offer innovative solutions to the day-to-day challenges that consumers face and illustrates our design-led thinking perfectly. It was designed and developed with a pressure-boosting and water-saving technology to ensure an indulgent shower experience to people living in parts of Asia, where water pressure and scarcity are daily issues. The product addresses not only the consumer insights of poor showering experience at low pressure but also features aesthetics and materials combination not seen at such price point. With the iconic transparent colored spray face and universal opening system, the product offers a great balance between emotional and practical benefits.” Established in 1957, the internationally-coveted Good Design Awards is the only framework in Japan that comprehensively evaluates and recognizes design. It is presented by the Japan Institute of Design Promotion. About LIXIL LIXIL makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM. Over 70,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. LIXIL Group Corporation (TSE Code: 5938) is the listed holding company for LIXIL’s portfolio of businesses.